Direct Colors – Pure Pigments

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Direct hair dye, also known as temporary hair dye, is a type of hair colour product that does not require a developer or any mixing before application. Unlike oxidative hair dyes, which penetrate the hair shaft and chemically alter the hair colour, direct dyes work by simply depositing colour onto the outer layer of the hair cuticle.

Here are some key characteristics and features of direct hair dye:

Application: Direct dyes are typically applied to clean, damp hair and can be used straight from the bottle. Since they do not require mixing with a developer, they are easy to use at home without professional assistance.

No Ammonia or Peroxide: Direct hair dyes are ammonia-free and do not contain hydrogen peroxide, making them gentler on the hair compared to permanent dyes. As a result, they do not cause significant damage or alter the natural color of the hair.

Temporary Color: Direct dyes provide temporary color that gradually fades with each shampoo. The longevity of the color depends on various factors, such as hair porosity, the shade used, and the number of washes.

Color Range: Direct dyes are available in a wide range of colors, from natural shades to vibrant and pastel fashion colors. They are particularly popular for creating fun and creative looks, like mermaid hair, unicorn hair, and bold color accents.

Suitable for Pre-Lightened Hair: Direct dyes work best on hair that has been pre-lightened or is already light in color. For darker or virgin hair, the color result may be subtle, especially with lighter shades.

Mixing and Diluting: Direct dyes can be mixed to create custom colors, and they can also be diluted with conditioner to achieve a softer, pastel hue.

Fade and Maintenance: The color intensity of direct hair dye gradually fade with each wash, especially with frequent shampooing. To extend the color’s longevity, it’s best to use sulfate-free shampoos and wash hair with cold water.

Staining Potential: Direct dyes can sometimes stain porous or light-coloured surfaces, so it’s essential to be cautious during application and protect clothing and surfaces.

No Regrowth Line: Since direct dyes do not alter the natural hair color and fade gradually, there is no noticeable regrowth line as the hair grows out.

Direct hair dyes are a popular choice for those looking for temporary or semi-permanent color changes without committing to long-lasting effects. They provide a fun and versatile way to experiment with different hair colors and styles. However, it’s essential to note that direct dyes may not work as effectively on very dark or heavily processed hair, and they may not provide the same vibrancy or longevity as permanent hair color. For more drastic and long-lasting color changes, oxidative hair dyes may be a better option.


Number of Nuances: 9
Size: TUBE – 100 ml
Mix Ratio (PURE)


Does direct color mix with peroxide?

No Ammonia or Peroxide: Direct hair dyes are ammonia-free and do not need to use any hydrogen peroxide, making them gentler on the hair compared to permanent dyes. As a result, they do not cause significant damage or alter the natural color of the hair.

Do I need to use gloves to apply Color?

Skin Protection: Hair color products, especially those containing color pigments, can irritate and potentially damage the skin. By wearing gloves, you create a protective barrier between the product and your skin, reducing the risk of skin irritation, allergic reactions, or chemical burns. Hair color products can stain the skin, especially if they come into contact with areas like the hands, nails, or fingers. Stains can be difficult to remove and may linger for several days. Wearing gloves prevents direct contact with the color, minimizing the chance of staining.



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