Strengthens and Repairs: Hydrolyzed keratin penetrates the hair shaft, filling in gaps and damaged areas along the hair cuticle.

Protects Against Damage: Hydrolyzed keratin forms a protective barrier around the hair, shielding it from damage during the coloring process. This barrier helps minimize the penetration of harsh chemicals into the hair shaft, reducing the risk of dryness, breakage, and split ends. Additionally, hydrolyzed keratin provides antioxidant protection, helping to neutralize free radicals and prevent oxidative stress-induced damage.

Improves Color Retention: Hydrolyzed keratin helps color molecules adhere to the hair shaft more effectively, resulting in improved color penetration and longer-lasting color results. By enhancing color retention, hydrolyzed keratin ensures that the hair maintains its vibrancy and intensity for an extended period after coloring.

Provides Conditioning Benefits: Hydrolyzed keratin has conditioning properties that help moisturize and nourish the hair, leaving it feeling softer, smoother, and more manageable. These conditioning benefits help counteract the drying effects of chemical hair coloring treatments, keeping the hair hydrated and healthy-looking.

Moisturizing and Conditioning: Aloe vera extract is known for its moisturizing and conditioning properties. It helps hydrate the hair shaft, keeping it soft and supple during the colouring or bleaching process. This moisture retention can minimize damage and dryness caused by the chemicals in the colouring or bleaching agents.

Soothing and Calming: Chamomile extract has soothing and calming properties that can help alleviate scalp irritation and inflammation often associated with colouring or bleaching treatments. It can help reduce redness, itching, and discomfort, providing a more comfortable experience.

Scalp Protection: Both aloe vera and chamomile extracts have natural anti-inflammatory and antioxidant properties, which can help protect the scalp from damage caused by free radicals and oxidative stress. By creating a barrier on the scalp, these extracts may minimize the risk of irritation and sensitivity during the colouring or bleaching process.

Hair Strengthening: Aloe vera contains vitamins, minerals, and amino acids that nourish the hair follicles and strengthen the hair shaft.